diff --git a/README.md b/README.md
index f76822a..72d531c 100644
--- a/README.md
+++ b/README.md
@@ -72,7 +72,7 @@ Disabling Tagging for a Stage
 -----------------------------
 Sometimes you do not want to enable deployment tagging for a particular
 stage. In that event, you can simply disable tagging by setting `no_deploytags`
-lik so:
+like so:
 
 ```ruby
 set :no_deploytags, true
@@ -86,6 +86,15 @@ are hooked to the Capistrano Deploytags tasks will also still run, but they may
 find their expectations are not met with regards to the cleanliness of the git
 tree.
 
+Customizing the Tag Format
+--------------------------
+You may override the time format in `config/deploy.rb`:
+
+```ruby
+set :deploytag_time_format, "%Y.%m.%d-%H%M%S-utc"
+```
+
+
 Viewing Deployment History
 --------------------------
 It's trivial to view the deployment history for a repo. From a checkout
diff --git a/lib/capistrano/deploy_tags.rb b/lib/capistrano/deploy_tags.rb
index 515fdc4..0febdca 100644
--- a/lib/capistrano/deploy_tags.rb
+++ b/lib/capistrano/deploy_tags.rb
@@ -9,7 +9,11 @@ module Capistrano
     end
 
     def git_tag_for(stage)
-      "#{stage}-#{Time.new.utc.strftime('%Y.%m.%d-%H%M%S-utc')}"
+      "#{stage}-#{formatted_time}"
+    end
+
+    def formatted_time
+      Time.new.utc.strftime(fetch(:deploytag_time_format, "%Y.%m.%d-%H%M%S-utc"))
     end
 
     def safe_run(*args)