diff --git a/themes/default/js/product.js b/themes/default/js/product.js
index 02b5f5176..2ea7f296d 100644
--- a/themes/default/js/product.js
+++ b/themes/default/js/product.js
@@ -424,7 +424,7 @@ function displayImage(domAAroundImgThumb, no_animation)
 		{
 			$('#bigpic').attr('src', newSrc).load(function() {
 				if (typeof(jqZoomEnabled) != 'undefined' && jqZoomEnabled)
-					$('#bigpic').attr('alt', domAAroundImgThumb.attr('href'));
+					$(this).attr('rel', domAAroundImgThumb.attr('href'));
 			}); 
 		}
 		$('#views_block li a').removeClass('shown');